Specificity / originality
Guided by the facts or the event, the package answers the question: “What?”
The package is defined by the question: “Where?” (Where is it taking place?)
The package answers the question: “When?” (When is it taking place?)
The package answers the question: “Why?”
The package answers the question: “How?”
The package answers the question: “Who?”
The viewer is the main character: the package is dedicated to him/her.
(Just like it is for popularization, explanations are more useful if they go from what you know to what you don’t)
The journalist is accountable for the package in the name of the newsroom.
04. Highlighting the story thanks to appropriate treatment
For each story you much choose a genre that will bring out the freshness of the news, its specificity or originality. Just as if you were working for a newspaper, each genre obeys laws that give you shooting ideas and help make the right choices when editing. It’s a good tool to define the news director’s orders, to refine the angle and cover the news more precisely.