05. HTML Basics

HTML is to the Internet what the alphabet is to writing : it’s a set of symbols giving indications about the meaning of contents, and also a classification system. Coding is therefore very useful to help improve referencing.

HTML : a definition

HTML is some sort of meta language that gives indications regarding an article’s content. It’s made up of tags: an opening tag that sets the order and a closing tag that signals its end.
For example, this tag defines a link: <a href:”LINK”> </a>

Tags you should know

Some tags stand for basic typographic code elements :

<strong> or <b> stands for bold

<i> or <em> stands for italics

<p> marks the beginning of a paragraph and </p> the end.

<center> allows you to center a picture or your text

This tag allows you to insert a .jpg picture and its caption :

<img src=”/files/XXXX XXXXX.jpg” title=”CAPTION (CREDIT)” alt=”CAPTION (CREDIT)”>

More complex tags allow you to insert audio, pictures and video. Sharing platforms offer you an embedding code that’s also HTML.

What is referencing ?

Referencing is the sum of means you have to improve your articles’ visibility in search engines. It depends on the quality of the title tags in each webpage and the type of words used the article’s head, subhead and opening paragraph. The more precise and relevant the terms used are, the more useful the referencing will be to promoting your articles in search engine’s page ranks.

Referencing also depends upon the amount of backlinks attached to each article. The bigger the amount of backlinks, the higher the article will come up on search engine results, because it means web users considers it to be quality content. Good referencing will give you more traffic and as such more readers. This is also called SEO, Search Engine Optimization. It’s actually a full-time job.